43 Unbelievable Inbound Marketing Statistics You Need To Know

If you’re looking to grow your small business, inbound marketing is your best bet.

With 60% of marketers suggesting their highest quality leads come from inbound marketing practices, it’s worth looking at.

Especially because inbound leads tend to cost so much less to earn.

Today, we’re going to look at the stats that prove inbound marketing is worth your time and effort.

Being Late To The Party Can Hurt Your Efforts

Inbound marketing is constantly changing.

If you fail to keep up with those changes, it’s going to hurt your efforts.

That means you’ve got to regularly educate yourself with what’s working and what’s not.

You also need to backtrack over what you’re already doing and make sure you have a foundation in place.

The longer you wait to do that, the more it’s going to hurt your efforts.

Know What Inbound Can Do For Your Business

Before you look at putting a complete inbound strategy in place, you ought to know what you get from it.

The fact is that inbound is a lot of time and effort, and sometimes money, that can be off putting if you don’t know why you’re doing it.

The fact is that inbound is a lot of time and effort, and sometimes money, that can be off putting if you don’t know why you’re doing it. Click To Tweet

These statistics outline exactly what you and your company could get from a great inbound strategy.

Content Marketing

Your inbound marketing strategy’s biggest player is your content.

If you can keep up on the media types, formats, and methods that are working best, you can win big in this arena.

Blog Content

Blogging is at the foundation of content marketing.

Simple enough that anyone can do it, it remains a staple for one good reason: it works.

Blogging is worth the time, but only if you’re consistent.

Don’t blog just to blog, though. Give your audience substance.

You might want to make sure a great blog is a part of your strategy.

More Information   »  6 Smart Blogging Strategies
Video Content

I’m an advocate of video content as an efficient way to deliver your message.

Videos are huge.

In fact, not having videos can cost you leads.

The losses are real. Don’t wait to make video work for you.

Your competition is probably already ahead of you.

You can’t afford to keep missing out on this medium.

More Information   »  A Simple YouTube Content Strategy Your Small Business Can Use Right Now
Podcasting

Podcasts are the ultimate form of convenient content.

Your audience can keep listening to your podcast while they do other things.

This is a space with lots of real estate available.

Podcasts are the ultimate form of convenient content. Click To Tweet

Yet, the audience is there.

Obviously, you need to get your podcast going while the opportunity is still this big.

More Information   »  The Small Business Guide To Podcasting
Website Design & Development

In case you weren’t aware, you need a website to gather leads from an inbound strategy.

As the center of your content, it’s going to play a huge role in that process.

Your user experience – the way your layout, format, and design impact your visitors’ overall visit – are a big factor in how well you engage with your audience.

In case you weren’t aware, you need a website to gather leads from an inbound strategy. Click To Tweet

Your site needs to be mobile ready.

Plus, people are getting more impatient.

That’s why live chat is becoming a must-have feature on your site.

With that level of importance, you’d better get live chat added to your site ASAP.

More Information   »  The Anatomy Of A Website That Gets Leads
Search Engine Optimization

Even though it’s changing, SEO is still a huge part of an inbound strategy, and it won’t be going away any time soon.

You’ve got to make sure you’re staying on top of the latest SEO changes.

Google is still the gateway to your company.

Learning to do SEO can be tough, but it’s worth it.

Google is still the gateway to your company. Click To Tweet

Ask your competition.

To get it done right, you need great content and backlinks.

How’s your SEO? Maybe you want to investigate it.

More Information   »  9 Crazy Secrets To Better SEO
Social Channels

Social media is critical to engagement.

People of all ages and demographics are using social media daily.

When you understand how, you can do a much better job of connecting with them.

Social media is a game changer for most businesses.

People of all ages and demographics are using social media daily. Click To Tweet

It’s important to understand who you’re talking to.

Select the social networks that might be right for you and get your micro content game in play.

More Information   »  How To Maximize Your Marketing Micro Content
Email Marketing

Email is my favorite part of inbound marketing.

It’s the element that never seems to stop working.

For the most part, that’s because people like emails (regardless of what they may say). Click To Tweet

If you know what you’re doing, you can really make an impact here.

For the most part, that’s because people like emails (regardless of what they may say).

With that in mind, you’re going to want to get your emails rocking.

More Information   »  How To Make Your Email Marketing Rock More Than Taylor Swift

Inbound Marketing Works Better When It’s Properly Informed

That’s a lot of info we just went over.

But you should understand the benefits of inbound marketing because of it.

Now, as you plan out your inbound marketing strategy, you can keep this in mind.

That’s going to help you produce an overall strategy that will perform at a high level.

With work, patience, and time, your inbound marketing strategy will begin to produce more leads at a higher quality.

Plus, it’s going to outperform your outbound strategies by a lot.

Now go put your new knowledge to work.

Was this post helpful?
Let us know if you liked the post. That’s the only way we can improve.
Definitely!
Not really...

About the author:

Michael McNew
Web developer, marketing innovator, technology enthusiast, and founder of Visceral Concepts, Michael McNew has developed a passion for delivering value to small business, turning his creativity towards image and reputation building for small business owners.